IZZE is an all naturally fruit soda - frizzy bubbly fun drink. In order to create a great amount of fun to enjoy this beverage, it will requires two or more people, hence this lead to the idea of a bottle cap design: “Do the twist”.
About the Designer
Amy Kin Chiew, also known as Redchiew, is a graphic based designer turned art director. A recent graduate of Miami Ad School (CP+B partnered), who majored in Advertising, she spent her first year in Miami and the rest of the years in Europe exposing herself with various ad agencies, such as Saatchi & Saatchi London and W+K, Amsterdam.
Currently, she is with Draft FCB as freelance Art Director. Her life after work includes experimenting with fine art photography and character designs, of which some of these works are found in www.designrelated.com/chiewy, and other photography work in www.flickr.com/redchiew. Contact: redchiew@yahoo.com .
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interesting idea
Very high on play factor, would be cool.
Sorry the idea has already been done. A beer complay did it about 15 years ago.
ohh it is an old idea, a mexican beer used for ages!…
Hi guys, thanks a lot for the compliments and feedbacks. I’d appreciate.
Out of the curiosity, if this idea had been done… I would love to check it out and it’s interesting to see it if it really gets produced in the market. Any links, please… ?!
Weather it is a new idea or not doesn’t change the fact that it is a good idea. In fact it should be standard on all bottles of any kind.
Also Rechiew, I can tell that you were a graphic designer because of how well the images display the idea.
-Ash
Product Designer.
Glacier Bay did it until the mid-90’s, then caved to pressure about promoting “chain drinking”, dropping the opener and changing their name to Arctic Bay.
It is a good idea, but a bit disingenuous to pass it off as your own. My friends and I drank oversized, warm bottles of Piel’s beer in bottles just like this in the late 80’s. Kudos if you came by the idea honestly, but it’s not new, so can you honestly pass it off as your idea?
1987 in Quebec, Miller High Life Beer :
(look at 00:14 in the video)
http://www.youtube.com/watch?v=v-0XXtVGnhk
This was called “Bouteille-ouvre-bouteille” but it was not a commercial success…
A lot of beer bottles in germany got this.
hi thank you everyone!!! esp Mathieu B for the link and the rest of the guys for the inputs. I would seriously love to get my hands on one of these bottles, if there is. Would Jo be kind enough to take a snapshot of these bottle since there is a lot in Germany, so that we can all view it upclose here at Dandelion? (Cos my previous team partner, a good friend, who is a German, a beer drinker too, never mentioned about the existence of this design.:( )
This idea was not intented at first. It only came about when me and my partner, B. Hager (under the instructor of K. Street) wanted to do a 360 advertising campaign for this beverage. Meaning, besides print ads, outdoor, ambient media, packaging, interactive, we also venture into areas such as product design. We wanted it to come off as pure fun and joy. The strategy is to bring out the fun side of you thru IZZE soda, as you can hear it from the title of this design. For we believe there is always a ‘naughty’ side to everyone, irregardless of age. Besides this bottle opener, we even have ideas such as whistling cap from the bottle, we redid a new packaging design just for 2 people, and even propose idea to install bubbles coming out from the bus shelter (like those soap bubbles you play when you were young) with the support of the graphic elements you see on the bottle and music to give a better brand experience. We also had a ‘catch me if you can’ kinda of wall projector-turned-graffiti that involves the participation of the public… and so on.
Anyways, after we came out with the design, (which it was indeed a very simple design) I’ve heard of rumors that it had been done. (FYI… “it had been done” was quite a common phrase in this industry.) But no one could provide me enough evidence to support the rumors… of the actual product.
I’d like to comment on what Patrick said:
Throughout history, many similar or identical good or great ideas had been independently invented over and over again by people all over the world. Not infrequently, the first to commercialize the idea is not even the first to invent it. Many inventions never see the light of day because of factors other than the merit of the idea (lack of knowledge about marketing, patents, capital and a host of other reasons). As a (prolific) inventor, I have had to abandon over 50 original inventions of my own in the past 15 years. Once I started doing patent searches on a particular project, I’d not infrequently find that someone had either invented the exact same item I have in mind (still not commercialized, as best as I can determine) or something very close to it. Just think how many more could have invented the same thing and never got around to patenting it!
In reality, few of us are readily able to ensure with certainty that no one else had ever come up with the same idea in this world. The point I am trying to make is that just because something is already out there or had been commercialized and later abandoned for whatever reason does not detract from the creativity or originality of the subsequent inventor(s) who INDEPENDENTLY came up with the same or similar valuable solution. What would be even more impressive is if a small team on a shoe string budget came up with the same idea that a huge corporation spending mega bucks came up with.
Congrats, Amy, on a creative marketing concept.